Tower Esplanade

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Commissioned by Lindsey District Council, this scheme was Highly Commended in the Street Design Awards 2020.




As a historically much-loved seaside town with a unique character, but with largely dated and ageing infrastructure Skegness needed a change in direction.  Seizing the initiative Lindsey District Council launched an ambitious regeneration programme to turn the tide, focusing initially on Tower Esplanade, the main gateway to the sea.



There was a desire to create a more contemporary environment while also helping to breathe new life into the night-time economy.  





Looking to tie in the modern additions with the town’s past, the opportunity for framing the iconic Skegness clock tower which dates back to Queen Victoria’s Diamond Jubilee in 1899  seemed an ideal opportunity.



The creation of the uplit curved arches to create a distinctive new view looking back into town with the clock tower as the centrepiece went down well with the planning team. The halo luminaires were utilised with centrally mounted projectors to seamlessly integrate lighting effects in among the functional lighting.






Above: Mayor of Skegness, Cllr Mark Dannatt, Cllr Steve Kirk and  Sam Robbins, Senior Technical Officer for ELDC.



To complete the effect, spaced RGB illuminated columns with 360 laser-cut shades were developed.





End Client : East Lindsey District Council Employer : DW Windsor