Doritos Hero Belt

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This superhero-inspired belt was created for Doritos to send to a handful of influential YouTube stars to assist their snacking needs while vlogging, coinciding with the release of the movie Batman v Superman.



The result combined a flip-down bowl, Doritos chip holster, and colour changing LEDs, which pulse in time with the inbuilt mini bluetooth speakers. In addition to honouring the superhero aesthetic, the front buckle was also given a jukebox style illumination to link in with the music.







The belt was brought to life from initial concept sketches in a couple of weeks, but still involved substantial R&D as many elements needed to be combined in a tight space while still offering a user-friendly interface.



End Client : Doritos Employer : Hothouse IWG