Unsurprisingly Apple takes the physical embodiment of its logo very seriously. The logos are considered Apple products and so the design, engineering and attention to detail are paramount.

At Endpoint I was responsible for engineering, design and production of much of the current range of storefronts and internal European Apple Store logo products, working directly with Apple’s associated design team to present my work and oversee the products fabrication and delivery.

The development of a European version of the iconic Pendant logo included a total redesign and respecification to achieve as perfect fascia illumination and surface colour match possible.