Selfridges Atrium

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Celebrating the launch of their new Body Studio, Selfridges flagship Oxford St Store commissioned Hothouse to provide a suspended sculptural display spanning their entire 30 m central atrium, featuring elegant figures up to 4 m in height in varying athletic poses with flashing neons.







One of the key objectives was fully honouring the desired aesthetic in 3D form.  The forms were developed via CAD then broken down into weldable sections and fabricated before combining and welding to build each full figure.



The neons were then added to the finished figures and fixings added to their centres of gravity before the whole structure was carefully assembled and hoisted into place. As a quick turn around project, everything was designed, developed and produced in a matter of weeks.


End Client : Selfridges Employer : Hothouse IWG